From the mines in the deserts of South America to freeze-resistant welds in Antarctica, Worldpoly can tackle whatever gets thrown at them. But the ‘gung-ho’ polythene pipe company required a complete brand makeover to separate itself from its international competitors and reinforce the Australian engineered advantages of its product offering. WordSauce worked together with agency X2 Design, conducting client interviews to help inform and direct the brand refresh and marketing strategies. A punchy tagline was coined, and a ‘can-do’ tone of voice established for the cheeky Aussie company. Website wording, updated to reflect the new brand look and feel, included key messaging for campaign sliders and case studies showcasing the global success of Worldpoly products. A company capability document and suite of product brochures also received fresh words.