ingredients for your brand.
Understanding your business from the foundation up is an essential and ongoing step in any brand’s journey. Whether you’re hankering after a brand toolkit with the lot or want just a small piece of the pie, Wordsauce is well seasoned in guiding both startup and established clients as they discover, define and strengthen their brand through this core developmental phase.
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Brand Audit, Benefit, Personality, Pillars, Positioning, Promise, Purpose, Story and Values
A brand story is one of the most important tools in the brand toolkit. Not only does a brand story act as a blueprint for your business, it’s an opportunity to create loyalty and meaningful bonds with your audience and team. Wordsauce can craft a compelling, concise narrative for your brand, inspiring an emotional reaction while clarifying your mission.
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Brand Story
Case studies and profiles offer a huge range of benefits, from brand reputation to providing insight into real challenges. Whether convincing the decision-makers on an internal project or boosting customer confidence in your brand, Wordsauce builds credibility and trust through telling people’s stories. We research and interview well too – naturally opening up the channels of communication through a helpful, friendly approach.
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Interviews, Research, Workshops, Case Studies, Profiles
Memorable or meh – wording can make or break a customer’s impression. Copywriting is at Wordsauce’s core. From establishing the right tone of voice to powerful storytelling, we understand how to craft enticing, persuasive language – building unique brand personalities and stimulating readers’ imaginations.
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Copywriting, Headlining, Editing
WordSauce conceptualises campaigns that eke out emotional responses and motivate audiences to act. Powerful ideas, targeted content and persuasive calls to action ensure maximum impact and relevance. From digital banners and EDMs to outdoor print, radio and video, we know how to grab attention.
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Brainstorming, Ideation, Concept Development, Key Messaging, Positioning
Getting to know your customer is paramount to your brand’s cut through. Wordsauce has the insight to help you connect with the people you’re wanting to reach. Mapping the customer journey, relaying their experiences, identifying potential gaps in service – by listening to what your customer has to say about your brand we can provide a deep understanding of what they want.
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Customer Journey, Customer Personas, Customer Profiles, Customer Touchpoints, Key Audience Insights
Wordsauce edits content for numerous Australian brands. What’s less known is our success in finessing words and tone of voice to engage global audiences. With English now the lingua franca across the planet, being able to communicate seamlessly in the English language is essential. Wordsauce assists clients in Indonesia, Korea, Hong Kong, Italy, the UK and France, relaying their messages to the world with the right words.
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Editing, Tone of Voice, Copywriting
Key messaging and headlines, same but different. Where the former articulates the most important information behind the scenes, the latter infuses that message with voice, style and creativity to engage the world. Wordsauce messaging is powerful, simple to understand and consistently convinces a range of audiences.
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Key Messaging, Headlining
A great name is the thing that differentiates you from the crowd and makes your brand appealing and familiar. Developing brand names is a WordSauce speciality. We’re known for brainstorming, sourcing and delivering names with semantic value, easy phonetics and most importantly are available for you.
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Naming Territories, Business Name Availability, Domain Name Availability
Clear positioning communicates your brand’s value both externally to your customers and internally to your team. Wordsauce helps to attract your target audience, win market share and differentiate your business from your competitors through the development of compelling positioning lines and taglines that provide focus and clarity.
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Brand Positioning, Positioning Statements, Slogans, Taglines
Preparing a structured framework, setting an evocative scene, developing an engaging tone of voice and paying attention to the rhythm have all been key in Wordsauce delivering an array of successful radio, video and TVC scripts.
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Scriptwriting, Video, Radio, TVC
Customers want brands that speak to them in a way that engages and connects. Informative, confident, warm or entertaining, Wordsauce is adept at creating a tone of voice to align perfectly with the character of an organisation or business. We help shape your unique personality, allowing audiences to easily identify your brand across all platforms.
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Brand Language, Brand Personality, Brand Voice, Tone of Voice