Against animal testing. Support community fair trade. Activate self-esteem. Defend human rights. Protect the planet. These are the five values that global beauty brand The Body Shop holds close to its core. The other core value insisted upon by Body Shop founder, Anita Roddick, was that all marketing content was to be fresh and fun and needed to lead, not follow. Working with creative agency, RBD, we wrote The Body Shop Australia’s brochures for over five years. Interpreting the company’s philosophy and matching its distinct tone of voice, WordSauce wrote copy from cover to cover for In Store, At Home and By Mail catalogues and delivered punchy words to bring a cornucopia of products to life; shampoos, bath bombs, lip treatments, milk baths, mud packs and more, more more! The catalogues collected various industry awards and won Gold for Copywriting at the Catalogue Awards.