Melbourne startup sandwich business, SupaSanga, was looking to create a standalone brand that could expand though franchising. The focus was simple; sourcing the freshest ingredients they could lay their hands on and putting it into the best bread they could buy. Working in collaboration with X2 Design, Wordsauce developed a brand personality expressed through the playful tagline ‘Create a Legend in Your Own Lunchtime’. The fresh, fun and simple tone of voice continued throughout all wording with snappy, happy copy lines and quirky slogans reinforcing SupaSanga’s philosophy of ‘just making sandwiches the good old fashioned way’. Marketing collateral included cards, banners, point of sale, web and social media.

Project scope
Brand Development
Copywriting
Creative Campaign
Key Messaging
Naming
Positioning
Tone of Voice

Work output
Digital Marketing
Name
Outdoor Campaign
Positioning Line
Print Marketing
Website

Agency
X2 Design