Moving is a highly stressful experience and not made any easier when choosing amongst the often murky sea of moving companies. Add to this the uncertainty of trust, reliability and security, all traits the industry grapples with. Enter Prestige Co, the Melbourne-based moving and storage specialist. The company’s purpose is to ease these frustrations with a customer first attitude and a ‘can-do’ approach to all projects, regardless of scale, size or price. Working with R-Co, WordSauce was engaged to help the emerging business transition in its journey to becoming a major force in the industry. The brand mantra ‘Think Inside the Box’ reflected Prestige Co’s understanding that it’s ‘your stuff we’re looking after’. Creative included naming and positioning the business, developing a brand toolkit that incorporated the brand story, and key messaging to guide future marketing campaigns.

Project scope
Brand Development
Copywriting
Key Messaging
Naming
Positioning

Work output
Brand Story
Digital Marketing
Name
Positioning Line

Agency
R-Co Brand