Crowne Plaza Melbourne is the ideal destination for both business and pleasure. Situated right on the Yarra River, the upscale hotel’s 432 newly transformed guestrooms and suites provide an aspirational style that delivers a sense of personality, quality and warmth. Crowne Plaza also boasts a reimagined events space – Pearl Riverfront, a space which can reinvent itself in myriad formats to accommodate over 400 seated or 750 guests in cocktail style. In partnership with R-Co Brand, WordSauce coined the name for the hotel’s exciting new events space together with developing a brand tool kit incorporating brand pillars and values, brand story and positioning. Full and half page print advertisements with an exclusive tone of voice appeared in upmarket and in-flight magazines.