Headquartered in Hong Kong, Ovolo Group owns and operates a collection of individually designed lifestyle hotels. The company was looking to develop a campaign to reinforce the brand’s reputation as an organisation delivering great experiences with none of the hidden extras or agendas. In particular Ovolo wanted to promote the freedom that guests experience when booking direct – a price match guarantee, flexible cancellations and Ovolo’s signature freebies. In collaboration with R-Co Brand, WordSauce captured the essence of the hotel benefits with a campaign developed under the concept of ‘NFW!’ 65,000 views of the campaign EDM in three days after release confirmed that the creative was being seen and motivating enquiry. Full-page advertisements in the Virgin Airlines magazine ‘Voyeur’ prompted feedback of admiration and celebration of distinction.