Sydney heritage carpentry company, Oriel Building Services boasts a reputation within the industry for high quality workmanship, timely completion and delivering the very best. Oriel knew who it was as a business, but the company wanted to understand itself better as a brand, to better inform its marketing strategies moving forward. WordSauce was asked to undertake a brand workshop to establish the who, what, why, where and how of Oriel. Via a series of online interviews, essential insights were gathered; strengths, weaknesses, opportunities and threats (SWOT), primary and secondary audiences, industry competitors and best practice brands, unique selling point, brand values, benefits and personality, and desired tone of voice. A brand story and brand document were later crafted, highlighting the company’s unique skills, traditions and knowledge, followed by heritage and capability brochures and words to accompany the new Oriel website.

Project scope
Brand Development
Case Studies
Copywriting
Customer Insight
Editing
Key Messaging
Tone of Voice

Work output
Brand Story
Brand Workshop
Capabilities Brochures
Website

Agency
Wordsauce

Visit 
orielbuilding.com.au