The Valley has enjoyed a rich and vibrant history of horse racing and is the proud holder of one of the world’s most exciting race days – the Cox Plate, won by Phar Lap, Kingston Town and Winx alike. Visiting The Valley is a multifaceted experience and an offer which is truly diverse, which became the primary challenge in developing the revitalised brand. With the creative idea of ‘bringing people together for any occasion’ WordSauce worked alongside R-Co Brand to establish the initial brand toolkit and story, together with creating the ‘Let’s Celebrate’ positioning – a tagline highlighting the multitude of experiences available to visitors. Dynamic brand language added flourish and reiterated The Valley as being the first choice for entertainment year round.

Project scope
Brand Development
Copywriting
Creative Campaign
Key Messaging
Positioning
Tone of Voice

Work output
Brand Story
Digital Marketing
Positioning Line

Agency
R-Co Brand