Part of the international Ovolo Hotel Group, Mojo Nomad was created to provide travellers with stylish and cool designer accommodation without the price tag. WordSauce partnered with R-Co to address the hotel’s brand positioning and helped define a clear direction for the brand moving forward. The newly developed tagline ‘Choose Your World’ built on the brand’s vision to offer imaginative environments which encourage guests to connect with new people, ideas and experiences. The theme was extended through the brand’s tone of voice and visual language to create a bold, contemporary and vibrant impression. Embraced by guests, hotel stakeholders and external audiences alike, Mojo Nomad won Gold at the 2018 Hong Kong Design Awards for Corporate Identity and Branding.