Las Chicas
Las Chicas is an institution on the Balaclava block – it’s an iconic Melbourne café without the attitude. Open every day of the year except Christmas Day, its friendly staff, speedy service and warm village feel keep customers coming back for more. Crowned ‘Best Breakfast Cafe in Melbourne’ for two consecutive years – thanks to the coffee and a wickedly inventive menu, the Las Chicas experience is as unique as the people who dine there. The only fly in the eggs benne was a brand look, feel and tone of voice that didn’t match up – an issue sorted out thanks to a makeover by X2 Design, together with a good dollop of WordSauce adding personality to the website and a tasty brand story on the side. Hola!
Project scope
Brand Development
Copywriting
Key Messaging
Positioning
Tone of Voice
Work output
Brand Story
Digital Marketing
Positioning Line
Print Marketing
Website
Agency
X2 Design