Launch Literacy gets young learners reading and writing fast. Created by one of Australia’s leading speech and language pathologists, the program integrates phonics, reading, spelling and handwriting to support children through the essential steps of their literacy development. WordSauce worked with the client to rename and rebrand the program, with a focus on simplifying the offer for the customer. A new name was coined clearly explaining what the program was, together with website wording created in a step-by-step format to be accessible and user-friendly for both teachers and parents.