Head to Ittaly four times a day! That’s the promise made to a Korean market eagerly waiting to shop. Certainly when it comes to all things Italian, this Milan-based Korean company has the competitive advantage That’s because the Ittaly team know the locals, where they shop and what they buy. They’re also the only Korean live streaming platform where customers come face to face with local Italian products. WordSauce was commissioned to overhaul the existing pitch document, injecting fresh life into the wording with an expert, warm, promising and expert tone of voice that needed to appeal to both English and Italian speaking audiences.