Specialising in developmental and educational child, adolescent and family psychology, Heartful Minds provides positive outcomes through shared experience and a collaborative approach to treatment. With a name change came a brand makeover that required positioning and a fresh look, feel and tone of voice to be established. The new website developed by X2 Design acts as a first point of contact for patients, providing profiles and areas of speciality for every psychologist within the substantial team. The site also contains clinic forms for downloading and pre-filling prior to visits, together with Medicare and private health fund information. Copy was written and existing content edited by Wordsauce, alongside key messaging for full page advertisements recruiting staff for additional practices.