Journey Beyond is a national travel business focused on bringing Australia’s most unique and iconic experiences to life. Offering its customers magical moments in the form of cruises, journeys, attractions and lodges, products include; Cruise Whitsundays, Rottnest Express, The Indian Pacific, The Ghan and The Overland. With a growing national footprint the company is fast positioning itself to be one of the largest experiential tourism businesses in the country. Working with Journey Beyond’s leadership team, we crafted an aspiring brand story to create loyalty and meaningful engagement with company stakeholders and audiences and to serve as a blueprint for marketing programs. The creative idea used to bring the Journey Beyond was translated through to digital and print applications, together with a company brand video designed to uplift and inspire the viewer.