Ornoco is a leading international procurement house providing complete furniture solutions to luxury hotel chains, restaurants and commercial furniture. Beginning under the name OSS, continued growth and continued success saw the company needing to bring its brand in alignment with its global ambitions with a new name and identity. Working alongside R-Co Brand, Wordsauce developed the new company name of Ornoco – derived from the Latin, orno; to equip, furnish or supply. Positioning and a brand story followed, together with website, company profile and brochure words, and lastly a suite of creative tasters reflecting the refined, contemporary and unparalleled attention to detail which drives every aspect of the business.

Project scope
Brand Development
Copywriting
Creative Campaign
Key Messaging
Naming
Positioning
Tone of Voice

Work output
Brand Story
Brand Guidelines
Company Name
Digital Marketing
Positioning Line
Website

Agency
R-Co Brand